Malthe Sigurdsson, from Skype, did a talk at Reboot 7 about how they built the brand and the basic principles behind their way of working. Here you can download hes ppt aswell as hear a mp3 of his talk. So fucking future….and good stuff…
http://www.brandinfection.com/2005/06/18/the-skype-brand/
Skype
April 29, 2006 by TobiasPower of the few: Boingboing.net
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The trend goes on: More blogs, more posts, more spam
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