Skype
April 29, 2006 by TobiasMalthe Sigurdsson, from Skype, did a talk at Reboot 7 about how they built the brand and the basic principles behind their way of working. Here you can download hes ppt aswell as hear a mp3 of his talk. So fucking future….and good stuff…
http://www.brandinfection.com/2005/06/18/the-skype-brand/
